Image courtesy of Einstein Bros. Bagels
Getting in on the comfort food trend, Einstein Bros. Bagels has announced the debut of its latest summer product, the Mac & Cheese Bagel. For a limited time, customers can get this innovative take on an American classic made with a potato bagel and topped with Annie's Organic Cheddar Macaroni and Cheese, six melty cheeses, and a slice of cheddar cheese. 

The newest offering also comes as part of a couple of the bagel chain’s new breakfast and lunch sandwiches based on different regions of the country. 

  • Cheesy Mac Breakfast – Mac & Cheese Bagel with thick-cut bacon, eggs, and cheddar cheese (Midwest)
  • Cheesy Mac Lunch – Mac & Cheese Bagel with ham, swiss cheese, lettuce, tomato, onion, and mayo (Midwest)
  • Crispy Chicken & Tater Breakfast – Cheesy Hash Brown Bagel with crispy chicken breast, eggs, cheddar cheese, and country pepper shmear (South)
  • Crispy Chicken & Tater Lunch – Cheesy Hash Brown Bagel with crispy chicken breast, cheddar cheese, lettuce, onion, tomato, and mayo (South)
  • Green Chile Egg White – Green Chile Bagel with turkey sausage, egg whites, pepper jack cheese, tomatillo salsa, and reduced fat plain shmear (Southwest)
  • Green Chile Club – Green Chile Bagel with turkey, thick-cut bacon, pepper jack cheese, lettuce, tomato, onion, and mayo (Southwest)

Image courtesy of Einstein Bros. Bagels
“Consumers today are eager for flavor adventures that offer a taste of the richness of cultures and culinary traditions across time and place,” says Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product, and Innovation.  “This summer our guests can stay local as they tour craveable Flavors Across America – from crispy chicken sandwiches on hash brown bagels in our Southern sandwiches, to our Mac & Cheese bagel celebrated on our Midwest sandwiches, to our green chile menu items from the Southwest. Einstein Bros. Bagels is excited to bring our guests on a breakfast and lunch culinary road trip as they have never experienced before!”

Einstein Bros. has added other new items to its menu, including avocado toast (which features a plain bagel topped with a shmear of fresh avocado and sprinkled with an Everything Spice Mix); a ham, cheese, and bacon egg cup; and, a turkey bacon and egg white egg cup.