Image courtesy of Einstein Bros. Bagels
On Thursday, January 4, Einstein Bros. Bagels announced the debut of its new Wake-Up Tones. These downloadable alarm tones sound like different breakfast items cooking, as well as a rooster crowing.

Among these mobile device alarm tones are the sounds of bacon sizzling, coffee brewing, eggs frying in a skillet, and the aforementioned rooster singing its morning song. Guests who download the free MP3’s at Einstein Bros’ website will also receive a coupon for a free egg sandwich with any purchase.

“Breakfast is the most important meal of the day, but so many of us allow it to become ordinary and mundane, repeating the same meal day in and out or, worse, skipping it altogether,” says Kerry Coyne, Einstein Bros. Bagels SVP of Marketing, Product and R&D. “These alarms tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient.”

Additionally, Einstein Bros. is debuting several breakfast items to accompany the Wake-Up Tones. That includes two new breakfast sandwiches and protein-packed egg bowls:

  • Cheesy Wakin' Bacon – One or two cage-free eggs, thick-cut bacon, and cheddar on a six-cheese bagel
  • No Yolk – Cage-free egg whites, turkey bacon, tomato, avocado, and roasted tomato spread on an ancient grain Thintastic Bagel
  • Turkey-Bacon Egg White Wake-Cup – Cage-free egg whites with spinach, mushrooms, and turkey bacon. This item is being tested at participating stores in Los Angeles, San Diego, and Dallas.
  • Bacon, Ham & Cheese Wake-Cup – Cage-free eggs with ham and thick-cut bacon. This item is being tested at participating stores in Los Angeles, San Diego, and Dallas.

The new alarm tones and menu items are available for a limited-time from January 4 – May 2, 2018.