Primo’s Donuts is based on love. Ralph and Celia Primo have run the Los Angeles-based donut shop for over 64 years and will celebrate their 68th wedding anniversary in May.

With that in mind, Primo’s is preparing for February's day of romance with special-edition donuts. The Valentine’s Day collection features heart-shaped donuts, festive pink sprinkle donuts, and red rose donuts. They are available from now until Valentine’s Day.

These limited-edition donuts will be available from Friday, February 7 through Friday, February 14 for Valentine's Day.

Primo’s Donuts is a Los Angeles staple consistently ranked as one of the top donut shops by publications such as The Los Angeles Times, Thrillist, Eater LA, Food & Wine, and LA Weekly. The family-run business spanning three generations keeps customers coming back for the traditional donut shop experience with daily fresh-baked donuts including the renowned Buttermilk Bar.