Primo’s Donuts is based on love. Ralph and Celia Primo have run the Los Angeles-based donut shop for over 65 years and will celebrate their 69th wedding anniversary in May.

With that in mind, Primo’s is preparing for February's day of romance with special-edition donuts. The Valentine’s Day collection features heart-shaped donuts, festive pink sprinkle donuts, and red rose donuts. These limited-edition donuts will be available now through Sunday, February 14 for Valentine's Day.

Additionally, the shop is offering a Valentine’s Day Gift Special that includes a half-dozen of Valentine’s Day donuts and a Primo’s logo coffee mug for $25.

Primo’s Donuts is a Los Angeles staple consistently ranked as one of the top donut shops by publications such as The Los Angeles Times, Thrillist, Eater LA, Food & Wine, and LA Weekly. The family-run business spanning three generations keeps customers coming back for the traditional donut shop experience with daily fresh-baked donuts including the renowned Buttermilk Bar.