The next generation concept from Dunkin' Donuts will feature new innovations and an emphasis on convenience.
On Tuesday, January 16, Dunkin’ Donuts unveiled the concept for its next generation of stores in Quincy, Massachusetts, the birthplace of its original location 68 years ago.

The brand’s new store design will provide a modern atmosphere with innovative design and technology. Among these new innovations will be the first-ever drive-thru lane for mobile ordering. The changes will not only make Dunkin’ Donuts more visually appealing, but also faster and more convenient.

“The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand,” says Dave Hoffmann, President of Dunkin' Donuts U.S. and Canada. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation, and restaurant excellence that distinguishes Dunkin'.”

Customers can use the mobile ordering lane for a faster drive-thru experience.
As far as aesthetics are concerned, this will involve lighter colored materials on interior design and an open layout to emphasize natural light. New employee uniforms and headwear will be designed by lifestyle brand Life is Good. This partnership will help to market the company as energetic and positive, which can be reflected in new messaging such as “Fueled by Positive Energy” and “Drink Coffee. Be Awesome.”

Convenience will be key with the new stores. The aforementioned mobile ordering lane will be exclusive to DD Perks members who order ahead through Dunkin's Mobile App. Inside, the stores will feature fully-integrated digital kiosks for customers to order with or without help from staff.

Products will also be a primary focus in 2018. Dunkin’ Donuts’ signature cold beverages will be served through an innovative tap system that pours cold beverages like coffees, iced teas, cold brew coffee, and nitro infused cold brew coffee. Meanwhile, expanded Grab-and-Go units will feature bottled beverages, fruits, and packaged snacks like apple sauce, yogurt, and beef jerky.