Now, he is turning his attention to the donut game. On May 16, 2017, Trejo’s Coffee & Donuts opens on Santa Monica Blvd. in Los Angeles, California.
The shop will stand out from the street, as it is colored hot pink. Having the backing of a Hollywood actor will also give the donut shop plenty of press. Trejo’s Coffee & Donuts hopes that the customers will come for the name recognition, but stay for the delicious donuts.
Classics like cake and yeast donuts and apple fritters will be served, but there will also be inventive flavors like nacho, which comes topped with cheddar cheese, jalapeños, and hot sauce. The shop will supposedly have a machete-shaped donut, in honor of one of Trejo’s most famous movie roles.
Trejo’s Coffee & Donuts had a soft opening at 7 a.m. and runs until the shop sells out of donuts.