4 Corners Coffee opened on Monday, May 8 to eager customers. The new shop in Warwick, Rhode Island was able to sell out in its very first day, providing over 1,400 doughnuts to visitors.
The impressive start is due in part to its local flair. 4 Corners Coffee takes advantage of the doughnut craze by combining it with an homage to its neighborhood. Residing in Hoxsie Four Corners, the shop produces square doughnuts with four corners.
The doughnuts, which sell for $2.50 for one or $26 for a baker’s dozen of 13, help to bring in locals. “We know people want artisan doughnuts and don’t always want to drive into Providence to get them,” says general manager Steven Brady.
Brady only shared news of the opening with family, friends, and on social media on Facebook and Instagram, but many more customers showed up on opening day for a taste of the square doughnuts as well as nitro coffee and espresso drinks.
“The doughnut craze is huge and coffee is the second biggest world commodity so this seemed like a good idea,” Brady says about opening 4 Corners Coffee while also running Providence’s Milk Money restaurant.
Chef Andrea Leonardo is in charge of the flavor ideas for the shop. Some of the initial choices customers will have for the yeast doughnuts include Maple Bacon, Oreo, Brownie Bites, Cinnamon French Toast, and Lemon Poppyseed. A chocolate cake doughnut will be premiering on Thursday, May 11.