To show appreciation to its customers and to treat them on Tax Day on Tuesday, April 18, Great American Cookies will offer a free Birthday Cake Cookie to customers who stop by participating stores.

Great American Cookies has run this promotion for the past five years to great success. The celebratory cookie helps to celebrate the end of tax filing season, as well as the brand’s upcoming 40th birthday in June.

"Great American Cookies is thrilled to serve up a free dose of sweetness to help Americans beat the stress of Tax Day," says David Kaiser, Executive Vice President of Great American Cookies. "There's no reason why April 18th should be taxing on your happiness! That's why we're encouraging everyone to visit any participating store to enjoy a free fresh baked Birthday Cake Cookie."

This promotion provides an excellent example for retail bakeries looking to bring in customers in the door on Tax Day.