The Craft & Hobby Association (CHA) will debut 10 new feature areas at Creativation, its new premier creative arts industry event set for January 21-23, 2017, at the Phoenix Convention Center in Phoenix, AZ. Sponsored by Satin Ice, the new Edible Arts Shoppe will enable guests to immerse themselves in the cookie decorating and sugar arts industry; connect with inspiring artists, and discover delicious products, teachable techniques and the incredible potential of the edible arts.

As part of its event rebranding announced earlier this year, the association has reimagined its trade show as a vibrant creative city – the capital of the creative arts industry – where industry professionals go to learn, connect and discover.

Attendees, comprised of retailers, designers, makers, emerging businesses, influencers, bloggers and other creative professionals, will be able to walk or hop on and off the CHA Shuttle to visit hundreds of exhibiting companies’ booth storefronts in creative neighborhoods, as well as 10 new feature areas.

Another new feature area is the Creativation Café, where guests will enjoy make-n-takes and hands-on product experiences with CHA designer members, including Eileen Hull.

In addition, the association will be unveiling its long-awaited 2016 Creative Products Size of the Industry Study during the keynote presentation held on Monday, January 23. The report will reveal unique industry and consumer insights including the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities. The keynote presentation is open to Craft & Hobby Association members only. The research report will be available to non-member businesses for a fee on February 1, 2017.

Visit for more information and to register to attend Creativation.