Food Marketing Institute (FMI) president Leslie Sarasin will guide an engaging dialogue with a distinguished panel of baking industry customers during the March 21 morning business session at the American Bakers Association (ABA) convention.
The session, “Maximizing the Relevancy of Baking to Power Growth,” features panelists Kerry Robinson, vice president for bakery & deli for Walmart; Joe Schechinger, vice president of non-protein foods for Wendy’s QSCC, and Kevin Davis, President & CEO for Bristol Farms. These industry experts will address the complex and dynamic consumer environment to assist bakers in identifying opportunities to maximize their relevancy and value to ultimately drive growth.
“We are honored to have such a diverse and well-respected group participating on the panel,” said ABA president and CEO Robb MacKie. “This candid and insightful discussion promises to be a highlight of the convention.”