McCafé Bakery, the first extension of the McCafé brand into food, is rolling out across McDonald's restaurants in Canada, featuring authentic French croissants, a Mini Chocolatine that offers chocolate in every bite and Cream Cheese Danishes made with real fruit.
On Dec. 9, McDonald’s unveiled the first-ever standalone McCafé experience in Canada at Union Station in Toronto, with a second to open at First Canadian Place early in 2016. Establishing McCafé as a standalone destination is part of the company's ongoing strategy to build on its reputation as a leading coffee brand and showcases the company's passion for elevating the café experience for its guests in ways that are both convenient and relevant.
"We're putting the café in McCafé and making the brand a destination in its own right," said John Betts, President and CEO of McDonald's Canada. "The new standalone McCafé locations allow us to build on our strong coffee credentials and create even stronger connections with our brand by offering our guests the more complete café menu they've been asking us for."
The standalone McCafé locations offer greater access points for the brand as they feature smaller footprints than traditional McDonald's restaurants, allowing the brand to expand into high density urban locations. Each location will feature an "on the go" menu where consumers can quickly grab their favorite cup of coffee and snack, available across all day parts, with selected items freshly prepared and baked in-house in the McCafé kitchen, including:
The iconic Egg McMuffin and authentic bagel sandwiches, both made with a freshly cracked Canada Grade A egg and prepared in the café kitchen, throughout the day.
Freshly prepared sandwiches, like the Classic Grilled Cheese on stoneground multi-grain bread and signature Apple & Brie Croissant with honey.
An assortment of ready-made artisan sandwiches and delicious salads like the Quinoa Edamame Mandarin Salad or the Kale and Brussel Sprouts Salad with Mixed Veggies.
The McCafé Affogato made with Oreo cookie crumbs, soft serve and a shot of espresso.