Wholesome Sweeteners, a leading North American brand of Organic, Fair Trade and Non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand will debut its Canadian retail products on April 11-12 at CHFA West at the Vancouver Convention Centre (Booth# 2022) in Vancouver, British Columbia. In addition to unveiling its new look, the company will reveal its latest sweetener, Organic Coconut Palm Syrup. Canadian consumers can look forward to seeing the new brand packaging on shelves this fall.
The company is staying true to its Organic and Fair Trade roots and will still sell its same beloved line of gourmet sugars, syrups, molasses and stevia but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.
"Wholesome! is the way we feel about our products, our farmers and our customers," said Nigel Willerton, Wholesome! chief executive officer. "It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible."
Samples of brand new Wholesome! Organic Coconut Palm Syrup will be available for tasting at the show. This delicious natural sweetener is made from the nectar of the coconut palm tree flower. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified Canada Organic, Non-GMO, Vegan and Kosher and will be sold in 245mL recyclable bottles.