Believing Boston is ripe for an alternative to the conventional fast food offerings, and after spending months scrutinizing the alternatives, Great Wraps franchisee Fred Gamble and partners are seeking real estate that will introduce the fast casual brand to the metro Boston area. Great Wraps, a restaurant franchise that lives at the intersection of flavor and health, won over the entrepreneur based on its engaged support team and commitment to serving customers delicious, hot-off-the-grill wraps, bowls and salads that are full of flavor and fresh ingredients. Gamble signed a multi-store agreement and plans to introduce the brand to Boston's metro area.
"In the Boston market, consumer trends show us that residents are looking for a restaurant that provides healthy, hearty menu options. This is even more relevant in these cold, winter months, where customers are looking for unique, hot dishes that are cooked fresh on the grill," explains Mark Kaplan, CEO and Chairman of Great Wraps. "With Boston's proximity to universities, government organizations and business districts, there are an abundance of real estate options that could see success from the addition of a Great Wraps."
Popular in the Southeast and Midwest, Great Wraps has seen increased franchise interest across the U.S. over the last year, with recent agreements in Texas and Oklahoma. With Boston's high population and large hospitals, universities and various shopping and retail establishments, Gamble is interested in opening Great Wraps in the market due to consumer interest in new, fresh concepts that offer more than a typical fast food establishment.
"One of the attributes of Great Wraps that attracted me to the brand was its flexible footprint. Whether the concept is located in an enclosed mall, larger retail shopping center or in a business or college district, the concept thrives in various venues," says Gamble. "I welcome the opportunity to work with leasing and real estate companies to determine the best location to open our first Great Wraps in the Boston area."
In addition to opening Great Wraps in the metro Boston area, Gamble has plans to look further into the New England region for future growth. For more information about Great Wraps, visit www.GreatWraps.com.