Just Desserts, a pioneer in hand-crafted, scratch-baked desserts and sweet snacks, has announced the launch of the company’s first premium organic line for the health conscious generation of dessert aficionados. Organic Brownie Bites and Organic Salted Caramel Brownie Bites will be available in June in stores nationwide. Made with whole grain and premium ingredients, there are no added fillers, artificial flavors, synthetic colors or preservatives in any of Just Desserts products, and to make them even more appealing each bite is under 70 calories.
“We’ve taken special care to ensure our new organic line is baked with the same attention to detail that our consumers have come to expect from Just Desserts. We pride ourselves on our legacy of premium, modern American dessert classics that our customers have grown to love.”
Just Desserts also announced they are a newly certified organic company through the California Certified Organic Farmers (CCOF). Taking every care and consideration throughout the certification process, Just Desserts is a passionate advocate of the organic movement and will continue to make investments in organic to benefit both their new and loyal customers.
The 40-year-old, Bay Area-based Company is leveraging their new organic line and CCOF membership as an opportunity to re-launch the company along with a new logo and other brand elements, as well as a redesigned website to showcase the company’s vision. While maintaining their commitment to hand-crafted, small-batch baking, Just Desserts will expand their organic product line in the coming year.
“After four decades of baking premium cakes and desserts, this is a really exciting time to re-launch the Just Desserts’ brand with a new line of organic products,” said Michael J. Mendes, CEO, Just Desserts. “We are proud to deliver world-class, hand-crafted desserts, baked from scratch to our customers in major markets nationwide. Our new organic line offers a delicious, portion-controlled bite format our customers can feel good about.”