Sabor Latino, the food industry trade show, May 13-14, 2014, Pasadena Convention Center, brings together the reigning titans in Hispanic food retail, Northgate Gonzalez Market and Porto's Bakery and Cafe.  Ranked among the top ten independent retailers nationwide, Northgate is a powerful example of a successful Hispanic grocer.

Porto's is the fifty-year-old food phenomenon, recently ranked No. 5 on Yelp's list of best restaurants in the country.

The "Titans of the Latino Food Industry" presentation includes a special introduction highlighting a new study on the Hispanic independent retail grocery channel by Isabel Valdes, Chairperson of the Center for Multicultural Science; on May 14, 12:30 to 2 pm. Former Los Angeles Mayor Antonio Villaraigosa talking about the importance of the Latino food industry will kick off the luncheon program. The show features exhibits, educational sessions, and cooking demonstrations with top chefs from Baja and Southern California.

Sabor Latino is presented by Wells Fargo Bank, which understands the financial services needs of this growing marketplace.  Participating companies include:  Happy Family Brands (organic baby food), Beyond Meat (vegan plant protein) Flatout, Goya Foods, Ducal, Veggie Mama, Los Angeles Produce Market Association, Food Industry Business Roundtable, Proméxico and dozens of others. The trade show is open to anyone in the food industry. For a complete list of exhibitors and for purchasing show badges please visit:

Sabor Latino provides a platform for grocers, restaurateurs, schools, hotels, hospitals, and foodservice professionals to engage with food suppliers and manufacturers wishing to tap and grow in the lucrative Hispanic market.

About Sabor Latino:
With the tagline, "El Show Que Vale la Pena," "The Show That Matters", Sabor Latino aims to be the Latin food industry trade show that brings together authenticity and innovation to promote a successful industry where consumer health matters. For further information contact: Lilly Rocha at 925-212-4016,, or visit: