Premium Swiss chocolatier Lindt & Sprungli USA announces the launch of the company's new brand platform, "Chocolate Beyond Compare," and to celebrate Lindt is giving away one million bags of its iconic LINDOR truffles. The new tagline will support the unique portfolio of Lindt premium chocolate products and will be featured in new creative elements. In addition, the platform will focus on the many ways Lindt is mastering quality, refinement and taste of chocolate. To mark the launch, Lindt is offering consumers the opportunity to try "Chocolate Beyond Compare" for themselves by giving away one million complimentary bags of smooth melting LINDOR truffles. Downloadable coupons are available on the Lindt Facebook page starting today.

The "Chocolate Beyond Compare" tagline will provide a new unified positioning for all Lindt USA communication efforts, underscoring the consumer benefit when choosing Lindt. Starting this month, each individual Lindt USA brand, including LINDOR and EXCELLENCE, will convey the new platform by demonstrating how each has mastered the art of chocolate craftsmanship. The theme will be showcased through new print creative, which will be compellingly displayed through sequential advertisements in major women's lifestyle publications and will highlight the many ways to best create a Lindt experience of "Chocolate Beyond Compare." It will also appear in point of sale materials, digital advertisements and an updated television commercial, which is currently airing.

"With 165 years of heritage in innovation and chocolate production, Lindt has mastered the art of chocolate making," said Thomas Linemayr, CEO & president of Lindt USA. "We are excited to launch a platform that will unify our brands and communicate our incomparable chocolate."

Crafted by the Lindt Master Chocolatiers using a beloved recipe and the finest ingredients, LINDOR truffles feature a delectably smooth filling enrobed in a delicious Lindt chocolate shell. Starting now and running while supplies last, Lindt is giving away one million bags of LINDOR truffles. Consumers can visit the Lindt Facebook page to receive a coupon for a complimentary bag of LINDOR truffles (6 oz. or less), redeemable at retailers nationwide and Lindt Chocolate Shops. The offer is valid for one of nine different smooth melting flavors, including classic milk chocolate, dark chocolate, white chocolate, vanilla, peanut butter and stracciatella, among others.