Crumbl is giving back to their loyal fans by presenting the People's Choice Cookie—a culmination of customer feedback, holiday spirit, and delicious tradition. The Brookie Dough Pie cookie, a creation born from the collective palate of Crumbl’s dedicated customer community, is available the week of Christmas at Crumbl bakeries across the country.

The Brookie Dough Pie cookie is a fusion of chocolate chip cookie dough and rich brownie batter, presented in a pie cookie. This special treat is made up of nostalgic flavors and textures, carefully curated to match the preferences of Crumbl cookie fans.

What makes the Brookie Dough Pie cookie truly unique is simply how it came to be; Crumbl continues its cherished tradition of engaging customers in the cookie crafting process for one special cookie each year. Through social media polls conducted during March’s bracket hype, Crumbl fans actively shaped the flavor profile of this year's People's Choice Cookie. The Brookie Dough Pie cookie is not just a dessert; it is a testament to the bond between Crumbl and its community.

This year's Brookie Dough Pie cookie follows in the footsteps of previous crowd-pleasing People’s Choice cookies. Last year, the Tres Leches cookie made a strong debut with its milky sweetness, while the year before showcased the famous Mallow Sandwich ft. OREO. Similar to other cookie flavors, the People’s Choice cookie demonstrates the creative possibilities present when dreaming with Crumbl. If consumers can dream it, Crumbl can create it.

As a token of appreciation for the unwavering support of their community, Crumbl's gift to cookie enthusiasts will be available in stores nationwide the week of Christmas. The BrookieDough Pie cookie represents not only a special holiday treat but also a celebration of the enduring connection between Crumbl and its cherished customers.