Beginning Friday, December 1, Insomnia Cookies will be honoring National Cookie Day all weekend long at its 250+ locations nationwide with free cookies, deals, a limited-edition cookie, giveaways and its second annual Ultimate Cookie Lover Contest running through December 4.
Now through Monday, December 4, the bakery chain is holding its Ultimate Cookie Lover Contest and other social media giveaways, providing fans with a chance to win one of many prizes, from gift cards to National Cookie Day swag.
Insomnia Cookies is searching for its next biggest cookie lover for 2023. Superfans can enter for the chance to win and create their own cookie flavor by sharing a photo or video to Instagram or TikTok proving why they’re the Ultimate Cookie Lover.
In 2022, Purdue student Abby Haluska, proved to Insomnia Cookies via her TikTok submission that she was the Ultimate Cookie Lover. In 2023, she’s proving that she’s also the Ultimate Cookie creator.
Over the last year, Haluska worked with the brand’s Cookievation team to create her own custom cookie: The Cinnamon Bun Filled Deluxe. It features a cinnamon dough with cinnamon chips, white chocolate chips, filled with cream cheese icing and topped with cinnamon sugar. The cookie will be available Friday, December 1 through Monday, December 4.
All weekend long, guests can receive a free Classic cookie and $1 Deluxe cookie in-store when showing the Insomnia App or online with any in-app delivery. Additionally, all guests who buy 12 cookies online get 12 cookies for free, those who buy 6 cookies in-store get 6 cookies for free and CookieMagic Members can get a free 6-pack, no purchase necessary, by presenting their membership in-store or adding the Free 6-Pack product to their cart in-app or online while logged in to their CookieMagic account.
Beyond National Cookie Day, Insomnia Cookies recently debuted its Jinglebread collection, a lineup of holiday treats inspired by gingerbread that goes all in on the festive flavor.