Build-A-Bear Workshop is welcoming in the holiday season with the Friday, November 3 release of its new movie, Glisten and the Merry Mission, in collaboration with its exclusive theater partner, Cinemark.
Glisten and the Merry Mission follows a young elfling, Marzipan, and her mother Cinnameg, the newly minted manager of Santa’s troubled North Pole workshop. Marzipan must believe in the magic of the season to help save Christmas, which leads to the adventure of a lifetime and the search to rediscover the enchanted snow deer, Glisten. The pursuit of their merry mission is aided by Santa and a colorful cadre of reindeer and elves. The film features a variety of celebrity voice talent including Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr., Chevy Chase, Billy Ray Cyrus and Trinity Bliss.
In celebration of the movie debut, Build-A-Bear is partnering with Great American Cookies on an exclusive seasonal treat: the Glisten and the Merry Mission Cookie Cake, as cookies (and a cookie break) are a theme in the film. Beginning November 1, guests can order online or visit their local Great American Cookies location to purchase the exclusive limited-edition cookie cake, and members of Build-A-Bear's loyalty bonus club can receive a $3.00 off coupon code.
Additionally, those who sign up for Great American Cookies reward program will receive a coupon for $5 off a $25 purchase at Build-A-Bear Workshops. The offers are also available by following each brand’s social channels.
“We’re excited to offer something extra festive for the audiences that Build-A-Bear and Great American Cookies share – families who love making sweet holiday memories,” says Jenn Johnston, chief marketing officer at FAT Brands, parent company of Great American Cookies. “Our original cookie cakes have hit the spot for generations of special occasions and are the perfect treat for Glisten and the Merry Mission moviegoers.”