Fans of the Entenmann’s bakery brand can dive into the life and legacy of its founder, William Entenmann, in a new illustrated book for children titled William Entenmann: A Baker's Baker.
Written by elementary school librarian Amy Salinger and illustrated by Amelina Jones, the story takes readers on an journey through time, following Entenmann as a young baker with a dream and a vision, through the launch of his first bakery in the late 19th century to the establishment of the iconic Entenmann’s brand fans know and love today.
“We are thrilled to finally share William Entenmann: A Baker's Baker to readers and Entenmann’s fans who are eager to explore the story behind one of America’s most beloved baking legacies,” says Jason Amar, director of marketing at Entenmann’s. “Amy’s meticulous research and evocative storytelling paints a vivid picture of William Entenmann’s life and his contribution to the culinary landscape, and we can’t wait for our fans to read it.”
The book features engaging anecdotes, historical insights and fun illustrations of the signature treats that have become household favorites.
“I have always wanted to write a picture book biography for children and thought deeply about a famous person whose life had not been written about yet. While at my local supermarket, I admired the Entenmann’s display table, and whoosh, the idea of who the person was behind the famous bakery name was born!” says Amy Salinger, author of William Entenmann: A Baker's Baker. “Plus, I grew up on Entenmann’s pastries and cookies, so the idea had an even more special meaning for me.”