On Wednesday, September 6, Cheetos hosted “Cheetos 75th: The Mark of Mischief,” a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture. To commemorate the milestone, fans and VIP party guests were surprised with a runway collection showcasing the brand’s influence over seven decades. At the event, Christina Tosi of award-winning bakery Milk Bar revealed a new, exclusive Cheetos cake to mark the diamond birthday.
“Since its creation, Cheetos has stolen the spotlight at cultural moments around the world and inspired fans to rock orange fingertips unapologetically,” says Tina Mahal, senior vice president of brand marketing at Frito-Lay. “The 75th birthday party was a chance to celebrate a snack that never goes out of style with our fans.”
As a final surprise at “Cheetos 75th: The Mark of Mischief,” Tosi unveiled the one-of-a-kind Cheetos x Milk Bar Birthday Cake. The limited-edition cake features layers of Cheetle (Cheeto dust)-infused birthday frosting, rainbow-flecked cake and crunchy Cheetos throughout. Fans nationwide can purchase slices at Milk Bar’s website or at Milk Bar’s New York and Los Angeles Flagship bakeries while supplies last. A portion of the proceeds from the cake sales will benefit The Birthday Party Project, a non-profit organization dedicated to bringing joy-filled birthday celebrations to children experiencing homelessness.
“Out-of-the-box flavor combinations are what I love about baking – remixing my favorites into something fresh and first-of-its-kind. Cheetos dunked straight into with vanilla frosting has been a dirty dessert secret of mine for years, so this cake is a match made in snacking heaven to me,” Tosi says. “Both Milk Bar and Cheetos have built such loyal communities thanks to our unexpected innovations, and now fans can celebrate with the dessert mashup they never knew they needed. Trust me, it’s a ‘run don’t walk’ situation.”