Cakerate is a new company offering a curated selection of predesigned cake kits that allow everyone from home bakers to professional decorators to turn a simple cake into a work of art.

The company’s new easy-to-assemble kits include all the sugar flowers and other details needed to create a custom cake for any occasion, from weddings to summer dinner parties to holiday festivities and more. The kits reduce inventory and improve profitability by allowing bakers and caterers to order only what’s needed and track the exact cost of each cake sold.

“We understand that our customers are navigating labor shortages and increased cost pressure, and I’m confident that Cakerate can help them mitigate these challenges,” says Keera Brooks, chief executive officer of Cakerate. “With Cakerate, it’s possible to offer custom cake design without any special skills or tools – thus reducing labor expenses and improving talent retention.”

Cakerate’s parent company is Wholesale Sugar Flowers, the leading provider of quality sugar flowers for more than 20 years. Wholesale Sugar Flowers recently launched The Collective, a marketplace of innovative, women-owned brands designed with a similar goal – to elevate decorated cakes and other sweet treats.