Junior’s Restaurant & Bakery has announced that it is celebrating National Cheesecake Day on Sunday, July 30 by inviting its fans from throughout the country and beyond to create its 25th flavor in the Junior’s Great American Cheesecake Challenge.

The winning flavor’s developer will win $2500, and their chosen cheesecake will be sold for a limited time in Junior’s restaurants, as well as online.

“We constantly get requests from Junior’s fans asking about producing different flavors, from the sweet to the savory and everything in between,” says Alan Rosen, the third-generation of his family to run Junior’s. “So we thought we’d take them up on their requests by holding this Great American Cheesecake Challenge and offer an $2500 cash prize for our 25th flavor. It’s our way of celebrating National Cheesecake Day in perfect New York style.”

Rosen will serve as a judge of the challenge; other judges may include longtime Junior’s fans. Participants must submit their flavor and a few sentences describing why they chose that flavor by Friday, June 30, 2023 through recipe@juniorscheesecake.com. The winning flavor will be announced on or near National Cheesecake Day, Sunday, July 30.  By entering the challenge, the winner agrees to have their name, hometown and flavor included in all public relations and social media activities associated with this program.