Wetzel’s Pretzels is expanding its South Florida presence with a new location at Dolphin Mall, the Miami area’s largest retail value shopping center, and second largest mall in Miami-Dade County. Claudia Roca will be at the forefront of the opening as a South Florida-based franchisee.

“No shopping trip is complete without stopping by Wetzel’s for a salty afternoon snack, and I couldn’t be more thrilled to bring handheld happiness to Dolphin Mall-goers,” Roca says. “As a Wetzel’s enthusiast, I saw the opportunity for exponential growth in Miami and decided to open a Wetzel’s within a very prominent venue. I am honored to be a part of such an innovative, proven brand that allows me to achieve my personal and professional dreams.”

Currently, Wetzel’s has nearly 60 locations in its franchise development pipeline, a 50 percent increase from just a year ago.

“We are confident in our ability to pursue more growth in attractive markets like Miami,” says Jon Fischer, chief development officer at Wetzel’s. “Claudia’s passion for the brand is a fantastic example of the dedication high-quality professionals are showing for the franchise opportunity.”