Following the introduction of its new Toasted Baguettes last month, Panera Bread has announced the launch of a new item designed for both the fashion aficionado and the foodie: the BAGuette. With New York Fashion week rapidly approaching, Panera created the special bag to be stylish on the outside and also the perfect size to carry one of the bakery-café chain’s new sandwiches.
The Panera BAGuette a 12-inch purse donned in the iconic Panera green, designed for those looking for a pop of color in their wardrobe. The stylish structured accessory features an embossed pattern and flag magnetic closure with a custom metal ‘P’ buckle and gold hardware.
Five hundred BAGuette purses are now available for pre-sale starting today. Customers can visit Panera’s special website to purchase the new spring wardrobe accessory for $39.50. From February 7-13, MyPanera members that purchase all three Toasted Baguette Sandwiches will be entered for a chance to win one of these purses as well.
Panera’s new Toasted Baguettes ($9.99) are freshly prepared with clean ingredients in three bold and fresh recipes, including:
- Green Goddess Caprese Melt – Peppadew™ peppers, fresh mozzarella, grated parmesan, basil, arugula, green goddess dressing, garlic aioli and salt & pepper on Panera’s signature baguette
- Pepperoni Mozzarella Melt – Pepperoni, fresh mozzarella, fontina/mozzarella blend and market sauce on Panera’s signature baguette
- Smoky Buffalo Chicken Melt – Smoked chicken, American cheese, fresh red onions and Buffalo sauce on Panera’s signature baguette
“Our new Toasted Baguettes mark the first time that Panera has crafted a delicious sandwich in celebration of our iconic baguette – and this is certainly the first time we have created a purse,” says Drayton Martin, vice president of brand building, Panera Bread. “Both of these creations are amazing celebrations of not only our expertise in all things bread, but also the generous touches that make each Panera experience special.”