Hispanics will grow to become almost 22% of our nation’s population over the next 5 years.

With a projected population over 66.5 million in 2023 and consumer buying power exceeding $2 trillion, Hispanic Americans will represent over 20% of the total U.S. population and will become 22% of our nation's population over the next 5 years.

In light of this, Hispanics have become a critical growth driver of the U.S. economy, making this segment a viable engine for post-pandemic growth.

There are two basic truths to doing business in today’s economy. Both will translate to great success.

The products you make are traditional to the heritage of your business.

But the way you promote your products is nontraditional – in the manner of how you communicate with your customers, young and old.

The bakery industry has reached a crossroads, accelerated by the events of the past two years, in which consumers no longer shop and buy food the way they did before.

Carlos Rascon of El Rancho Gilbert in the Phoenix suburb of Mesa, Arizona, understands the valuable role of marketing to the success of his family’s business, which recently celebrated its 28th anniversary.

Social media, in particular, has permanently altered the way a lot of retailers do business.

“Now, we have to have something that people can take a picture of, and you have to be able to say something special about it,” Rascon says.

The bakery owner has witnessed more dramatic influences by social media on the popularity of their taco shop business. They pay a social media expert to manage that business, and the taco shop features a large mural.

“Social media has had a big influence on our taco shop. It is necessary,” said Rascon, noting their bakery is about ready to ramp up social media efforts. “I’m seeing ways we can incorporate it in the bakery, while at the same time I have to focus on keeping my family’s roots and authenticity top of mind and combining that with today’s culture.”

Their bakery business is “not cute and not trendy,” he admits, but what is important to emphasize online is that they are an authentic and traditional bakery with delicious products available.

“The appeal has to be there,” Rascon says. “You have to hold on to – and emphasize – the reasons we are here 28 years later, and now how do we keep this going for another 28 years from now. That’s the challenge.”

At Tortas Paquime, this successful business operates a chain of local restaurants and is active part in the community for 19 years, with the ultimate goal to continue to provide a flavorful experience with every homestyle plate served.

The business continues to offer takeout orders and free delivery, which in turn help team members work when so many businesses have been forced to close.

What once was a small torta shop that started with three products on the menu, now operates 7 locations in the valley. It offers handmade Mexican delights such as popsicles, ice cream, sweet bread and those homemade meals that with just one taste, “take us on an instant trip to mom’s kitchen.”

An effective way to add sparkle to your cakes and desserts is to add sprinkles.

BakeMark’s Sprinkelina line of Sprinkles help you add a shimmery touch and sweet crunch to your cakes, donuts, puff pastry, and other creations.

BakeMark’s line adds a shimmery flair and sweet crunch to your creations. With a wide variety of vibrant colors in various shades, any baked good will become that much more exciting. You can choose from a wide range of vibrant, lively colors in various shades of red, white, orange, yellow, pink, green, purple, blue, and many more to make your product eye-catching.

Currently, there are 147,066,135 multicultural Americans in the U.S. This figure is projected to grow to more than 160 million by 2028. Multicultural Americans currently account for 44% of the U.S. population and by 2028, almost 47% of the U.S. population will be multicultural. Hispanics are the largest multicultural segment at approximately 20% of the total U.S. population and will grow to almost 22% by 2028.

Of note, America’s Gen Z population in 2028 is expected to be very diverse. In fact, more than half of the Gen Z population will emanate from groups other than the non-Hispanic White population. These children will identify as mixed race or as part of a minority race or ethnic group. In 2028, Hispanics will make up 21.2% of the Gen Z population.