Leading cream cheese brand Philadelphia is bringing its signature multi-sensorial experience to the plant-based aisle with Philadelphia Plant-Based spread, a carefully crafted recipe with simple, high-quality ingredients, creamy spreadable texture and great taste.

A recipe more than two years in the making, Philadelphia Plant-Based spread marks the first time a mainstream cream cheese brand is entering the plant-based market with a recipe that mirrors the taste and texture of the Philadelphia brand.

“The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population,” says Robert Scott, president of research & development at The Kraft Heinz Company. “As the brand that has set the cream cheese standard for 150 years, we realized the current options weren’t meeting consumer expectations and there was no trusted leader. Philadelphia Plant-Based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”

Made with simple ingredients and no added flavors or dyes, Philadelphia Plant-Based spread is free of dairy, lactose and gluten. It is currently available at select retailers in the Southeast US, with additional flavors planned for the national rollout in summer 2023.