Philadelphia cream cheese has announced that it’s opening a multisensorial dining concept, Feeladelphia by Philadelphia cream cheese, where you don’t order food, you order feelings. In addition to the restaurant, the brand is also releasing The Feeladelphia Experience: An Immersive Cookbook, a limited-edition ‘journey through the senses’ that can be experienced at home, inviting people to engage in cooking, eating and feeling through food in an entirely new way.

This one-of-a-kind experience is created in partnership with Jeremiah Stone and Fabián Von Hauske Valtierra, head chefs and owners of Michelin-starred Contra and Wildair. To bring Feeladelphia to life, diners will be taken on a sensorial and experiential journey of cream cheese-infused dishes curated just for this event. Guests will explore, taste, and discover a range of feelings with each new dish, as they are fully immersed with captivating visuals, stimulating sounds and sensorial surprises to enhance each feeling.

“Our brand platform, ‘You Don’t Just Taste It. You Feel It,’ was inspired by consumer narratives describing how Philadelphia cream cheese goes beyond incredible taste to stimulate the senses and evoke feeling in every bite,” says Keenan White, senior brand manager, Philadelphia. “We wanted to bring that idea to life in a novel way, so we partnered with two renowned chefs to explore how Philadelphia can transform dishes into a range of feelings. We’re excited to share this unique and immersive experience with our fans through both the Feeladelphia restaurant and an experiential cookbook.”

“For us, feelings and food are always connected, so when the team at Philadelphia presented this concept, we felt inspired to create a bespoke menu based on real feelings versus specific ingredients,” says Chef Fabián Von Hauske Valtierra.

Feeladelphia will be open in New York City for a limited time only from July 14-16. Reservations are on a first-come first-serve basis, available through OpenTable for $35 per person (for a three-hour experience), with all proceeds donated to charity.