To celebrate an iconic holiday menu staple, Pillsbury has launched a new, limited-edition holiday sweater featuring a scannable Pillsbury crescent roll on the left-hand sleeve. The wearer can simply hold their smart phone to the NFC chip sewn into the crescent roll on the sweater to unlock fan-favorite seasonal recipes, holiday playlists, tips for baking and additional holiday inspiration.

Adding to the fun, the wearer can press the belly of the Doughboy on the sweater to hear the classic “hoo hoo!” laugh.

“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” says Tiffany Seelen, senior manager, brand experience, Pillsbury.

The limited-edition Pillsbury holiday sweater is available at Pillsbury’s website for $75 while supplies last.