The world’s favorite cookie turns 110 in 2022, and to celebrate, OREO has a variety of events planned, including the debut of a new flavor and a sweepstakes.

“For over a century, OREO has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,” says Sydney Kranzmann, US brand manager for OREO. “Our celebration is inspired by the magical birthday moment that spans generations and cultures…when you close your eyes, blow out the candles, and make a wish. We are so excited to celebrate 110 years of Milk’s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing – we’ll even be granting some fan wishes through our special sweepstakes prizes!”

In late January, the brand is debuting a new television spot that illustrates what a lifetime of playful possibilities looks like. Through a series of montages, the film tells the story of a grandmother who dedicates her birthday wish to her granddaughter, embodying the playful spirit of OREO and encouraging consumers, no matter their age, to never stop wishing.

Later this month will see the launch of the limited-edition OREO Chocolate Confetti Cake Cookie. It’s the first-ever OREO cookie to feature rainbow sprinkles both in and on the cookie and the creme filling features two delicious layers – the signature creme plus a rich chocolate cake flavored creme. Starting January 11, consumers can order the cookies for pre-sale on OREO’s website. The cookie will be sold nationwide in the US starting January 31.

Finally, OREO will be granting a series of consumer wishes through a national sweepstakes. By visiting Oreo’s 110th birthday website or scanning the code on any package of OREO Cookies, consumers will have a chance to enter and win prizes, including a baking class with Dominique Ansel, a basketball experience with NBA player Dwight Howard, OREO merchandise and more. The sweepstakes begins January 15 and runs through March 31.