Leading premium chocolatier GODIVA is expanding its licensing portfolio in the US and Canada markets with the launch of four new licensing partnerships in 2022. GODIVA-inspired premium products will be developed in association with new licensing partners Boardwalk Frozen Treats, Jimmy's Gourmet Bakery, Le Vian and Cookies United. These four new partners join other brands in GODIVA's North America licensing portfolio, which includes General Mills, The Cheesecake Factory and Jessica Pastries, which just launched as part of GODIVA's Holiday 2021 collection.
“We are thrilled to offer this first-class selection of GODIVA-inspired products that imbue the unmatched quality and essence of our premium brand, while reinforcing that GODIVA is the perfect choice to make any moment into an amazing one,” says Nurtac Ziyal Afridi, GODIVA's chief executive officer. “Establishing new partnerships reinforces our strategy of expanding our accessibility and democratizing premium chocolate to open more people’s eyes to the wonder of GODIVA. Licensing will continue to play a critical role in these endeavors in North America and around the world.”
Boardwalk Frozen Treats will introduce seven new, super-premium GODIVA ice cream pints with each flavor inspired by GODIVA’s classic premium chocolate pieces and flavor profiles. The frozen treats will debut in grocery stores throughout the US beginning this January. Flavors include Hazelnut Crunch, Mint Medallion, Praline Cone Crunch, Salted Caramel Brownie, Caramel Embrace, Chocolate Strawberry and Midnight Swirl.
Jimmy's Gourmet Bakery will launch GODIVA “bake-at-home” chocolate chip cookie dough filled with chocolate ganache. Sold both frozen and refrigerated, these premium products are inspired by GODIVA’s ganache filled chocolates.
Le Vian, a leader in fine jewelry with a select line of natural fancy color diamonds exclusively trademarked “Chocolate Diamonds” across the globe, will launch a special-edition collection for Valentine's Day 2022. Three cobranded GODIVA x Le Vian Chocolate Diamonds pendants are inspired by GODIVA’s classic chocolates and iconography.
Cookies United has created GODIVA Gingerbread House and Cookie Decorating Kits featuring GODIVA chocolate cookie pieces and the chocolatier’s premium “Masterpieces” Dark Chocolate Ganache Hearts as decorative pieces. These decorative kits will launch at Easter and during the Holiday 2022 season.
Jessica Pastries’ ready-to-eat round and log cakes launched as part of GODIVA’s 2021 holiday collection exclusively in Canada. These GODIVA Dark Chocolate and Sea Salt cakes feature multiple layers including sponge cake, mousse and chocolate crunch.
GODIVA’s existing licensing partnerships include The Cheesecake Factory, which offers GODIVA-inspired desserts including the GODIVA Chocolate Cheesecake, and General Mills Baking Kits, including GODIVA Chocolate Torte, GODIVA Lava Cake and GODIVA Brownie Cheesecake Swirl.