Chocolate remains the top snack of the pandemic with nearly 90% of consumers purchasing some form of chocolate candy within the last 3 months. Flavorchem reveals some of the most prominent chocolate confectionery trends currently driving demand within this innovative sector.


As rising attention is placed on the importance of mental and emotional health; confectionery is already well-positioned as a “feel good” category that provides consumers with a sense of comfort. 72% of consumers agree that confections are an important part of their emotional well-being as many seek out indulgent chocolate moments. In fact, 80% of consumers are eating the same amount (56%) or more (24%) chocolate during the course of the pandemic.


Limited edition and seasonal chocolates play a significant role in everyday celebrations, with 60% of U.S. consumers purchasing holiday-themed chocolate candy, according to Mintel.

Multi-Sensory Experience

Daring flavors, unique textures, and new formats excite consumers and elevate their chocolate experiences. Launches of hot cocoa bombs, dippable snacks, ruby chocolate, and cross-category confections are popular in the candy aisles. Flavorchem’s team tapped into this trend with a red, white, and berry hot cocoa bomb as a nod to the upcoming 4th of July holiday and unveiled a mocha macaron and honey graham cake pop utilizing our vast portfolio of natural chocolate flavors.

Vegan Claims

Wider consumer interest in plant-based diets and ethical standards is attributing to a rise in vegan claims, which have appeared in 7% of all chocolate confectionery launches in 2020.

Sustainable Cocoa

Chocolate launches with ethical claims continue to expand as more consumers expect brands to invest in sustainability with efforts prioritized in responsibly sourced ingredients and production, positive environmental impact, and human rights.