Oliver, a leading designer and manufacturer of premium food equipment and meal packaging systems, recently announced the rebranding of its visual identity to reaffirm its dedication to its customers, so they can better serve their communities.
“Rebranding gives us the opportunity to reinforce, and continue to demonstrate, our leadership and commitment to quality and trust through long-term relationships,” says Mitch Summerfield, president of Oliver.
Oliver’s new tagline, “Serving What Matters”, emphasizes the company’s core values of quality, reliability, commitment and trust, while reinforcing its purpose to build and support communities by enabling food service providers to flourish. Beyond just delivering a business solution, Oliver’s vision focuses on the entire product journey, from concept and development through the impact on customers and the communities they serve.
“We’ve always been at the forefront of innovation,” adds Summerfield. “That bears out in the premium products we design and manufacture and, most importantly, the impact they have on the people who use them. By partnering with Meals on Wheels, for example, we’ve revolutionized how senior meals are served. And we’re not done, because we’ve got even more innovation coming down the pike.”