As we head into January and leave behind the holiday season, retail bakeries will look for ways to bring in customers during a traditionally slower sales period, especially following the busy month of December.
That’s when micro holidays can be beneficial. There are many opportunities to stir up new business throughout the year, but especially in the winter, by creating treats and promotions that honor unique occasions.
Food holidays in particular allow you to offer a one-of-a-kind experience for your guests. They may be willing to spend a little more to be part of the fun. In January, several baked goods will be spotlighted with their own “days”, including bagels, croissants and pie.
Here is a list of upcoming food holidays, courtesy of Foodimentary:
- January 1 - National Bloody Mary Day
- January 2 - National Cream Puff Day
- January 3 - National Chocolate Covered Cherry Day
- January 5 - National Whipped Cream Day
- January 6 - National Shortbread Day
- January 8 - National English Toffee Day
- January 10 - National Bittersweet Chocolate Day
- January 11 - National Milk Day
- January 12 - National Glazed Doughnut Day
- January 13 - National Gluten-Free Day
- January 15 - National Bagel Day
- January 18 - National Gourmet Coffee Day
- January 19 - National Popcorn Day
- January 21 - National Granola Bar Day
- January 22 - National Blonde Brownie Day
- January 23 - National Pie Day
- January 24 - National Peanut Butter Day
- January 25 - National Irish Coffee Day
- January 26 - National Peanut Brittle Day
- January 27 - National Chocolate Cake Day
- January 28 - National Blueberry Pancake Day
- January 30 - National Croissant Day
- January 31 - National Hot Chocolate Day
You can also use these days as an excuse to partner with other local businesses. Product collaborations add excitement to your bakery case and attract customers who otherwise might not be familiar with you.