Celebrating 35 years in existence, candy brand SOUR PATCH KIDS recently announced the opening of its first-ever store. Located in New York City, the SOUR PATCH KIDS Store features a SOUR PATCH KIDS Sweets Bar, create-your-own candy mix station and themed merchandise.
“We’re excited for the Kids to bring their playful, sour-then-sweet attitude to the Big Apple and make their mark with the first-ever SOUR PATCH KIDS store,” says Danielle Freid, brand manager of SOUR PATCH KIDS brand. “We created this new experience for our fans to engage with the SOUR PATCH KIDS brand on a whole new level, but of course understand that these are uncertain times. With this store as our new permanent home, we want our fans to know that the Kids aren’t going anywhere. We welcome visitors to join us for a colorful, flavorful experience whenever they’re ready to explore the city again. The Kids will be waiting!”
Visitors will be able to create their own candy mix, as well as experience a first-of-its-kind SOUR PATCH KIDS Sweets Bar with treats to-go. Chefs have reimagined classic desserts and put a sour-then-sweet spin on smoothies, ice cream, cookies, edible cookie dough made in collaboration with DŌ, Cookie Dough Confections and more.
The SOUR PATCH KIDS store, which is operated by specialty candy retailer IT’SUGAR, also features a wide range of colorful, limited-edition merchandise, from mugs and t-shirts to socks and beach totes featuring SOUR PATCH KIDS.
“It’s incredibly exciting to collaborate with Mondelēz International as we launch the world’s first SOUR PATCH KIDS branded store,” says Jeff Rubin, chief executive officer of IT’SUGAR. “The concept behind this store is about bringing the beloved SOUR PATCH KIDS brand to life through exclusive products and unique experiences.”
The SOUR PATCH KIDS Store has taken safety precautions in regards to the coronavirus. Store capacity is limited to allow for social distancing, all visitors are required to wear face coverings, the Sweets Bar will only feature a to-go menu until New York City permits indoor dining, tongs and scoops are regularly sanitized at the candy station and visitors who want to create their own candy mix are required to use disposable gloves.