Los Angeles-based bread brand La Brea Bakery has rolled out a new packaging design, which has already hit store shelves nationwide.
The fresh and modern design is a nod to the brand’s heritage, with the goal of making it easier for consumers to identify the breads in-store. Additionally, the new design will include the story behind the brand and its history in Los Angeles, unique descriptors and flavor profiles for each bread, and recipe ideas for the eight most popular SKUs:
- French Baguette
- French Loaf
- Italian Round
- Rosemary Olive Oil Round
- Sourdough Loaf
- Three Cheese Semolina Loaf
- Whole Grain Loaf
- Toasted Sunflower & Honey Loaf
Beer, wine, and cheese pairing suggestions will appear on all SKUs that do not have recipe suggestions.
Several of these products are on shelves now, with more to debut in March and April.