According to a study from industry analyst Technomic, retail foodservice purchases are on the rise compared to two years ago.
Technomic’s 2019 Retail Foodservice Consumer Trend Report finds that 66 percent of consumers purchase prepared foods from retail at least three times a month, compared to 55 percent in 2017. Among the factors that are driving this growth include recent retailer investments in foodservice menu variety and quality.
“Regularly scheduled grocery trips drive many prepared foods purchases as consumers appreciate being able to take care of grocery shopping while also having access to a freshly prepared meal or snack,” says Bret Yonke, manager of consumer insights at Technomic. “Moving forward, full-service restaurant and food hall experiences will begin to roll out more frequently which is likely to encourage consumers to consider retail foodservice for a wider variety of occasions.”
The report also finds that 73 percent of prepared foods purchases are taken to go, 71 percent of grocery delivery users say they would add a prepared-foods meal to their grocery delivery orders at least occasionally, and 47 percent of consumers eat their prepared foods immediately after purchase (as opposed to waiting an hour, a day, etc.).