Luke Vincentini is an independent cake artist who formerly worked at the famed Carlo’s Bakery in New Jersey. Now, the talented baker is making headlines with his own cakes that are hyper-realistic depictions of food, beverages, and other items.

The 23-year-old has become a viral sensation with these cakes, which look like items such as a bag of Doritos and a can of White Claw hard seltzer. When they are cut with a knife, they reveal a hidden sweet surprise.

Vincentini first taught himself how to bake by watching cake shows and YouTube videos. That shows in his visual presentations, which are tailor-made for Instagram. He first got the idea for the cakes after looking at a bag of Doritos.

“I was at Carlo’s when I got the idea for my own social series. Cakes and bakeries can be such fads, and I wanted to make something that people would see and just be like ‘What the hell?’” Vincentini tells Insider. “One day I was looking at a bag of Doritos and was like, ‘I can probably do that.’ And I did, and that’s how it all started.”

Vincentini makes the cakes by first dirty icing them (using a thin layer of icing that catches crumbs and acts as an adhesive) with buttercream, then layering fondant and modeling chocolate on top. He’s meticulous with the designs, as the White Claw can took six hours and the Doritos bag took close to 14 hours.