Earlier today, Einstein Bros. Bagels debuted a new test product at five of its stores in the Denver, Colorado area. The Bagelrito is a bagel-burrito hybrid that looks to take breakfast burritos to the next level.
After the morning’s in-store events, the item quickly sold out. There will be more Bagelritos available on Saturday, as Einstein Bros. Bagels continues testing the item to see how it would do on a national stage.
Guests are sharing their feedback after trying the item, and those who do receive an opportunity to win free bagels and shmear for an entire year, with one winner per location.
“As the ‘King of Bagels’, we are constantly pushing the envelope and testing boundaries when it comes to menu innovation to meet guest expectations, and we’ve found the Bagelrito to be the best of both bagel and burrito worlds,” says Chad Thompson, Chief Baker and VP of Menu Innovation at Einstein Bros. Bagels.