In October of 2019, Einstein Bros. Bagels tested its Bagelrito at several locations in the Denver, Colorado area. The bagel-burrito hybrid sold out within hours, and due to the massive success of the launch, the company will debut the product nationwide at participating locations on Thursday, February 27.
The Bagelrito is an on-the-go breakfast item loaded with two cage-free eggs, thick-cut bacon, turkey sausage, three cheeses, hash browns, salsa and green chilies in a flour tortilla, all hand-wrapped in Asiago bagel dough and baked fresh.
“We heard our guests loud and clear,” says Teka O’Rourke, VP of Marketing, Einstein Bros. Bagels. “Given the popularity of the Bagelrito during the Denver test, we knew we couldn’t keep this breakfast innovation from the rest of the country for too long. We just needed a bit of time to ensure our bakeries are set up to meet the volume of orders we’re expecting. On February 27, we will be ready.”