In India, Cadbury released a “Unity Bar” for the country’s Independence Day on August 15. The bar is a way to celebrate diversity, using four different types of chocolate in one bar.
The Unity Bar features six squares each of four types of chocolate: white, milk, blended, and dark. A full-page ad for the chocolate bar was printed in the August 15 edition of The Economic Times, an English-language, Indian daily newspaper headquartered in Mumbai, India.
In English, the ad reads, ““We are all different. You, me, we, us, humanity — a rainbow of brown, a giant bouquet of mother tongues, a churning confluence of cultures. It is these very differences that make us the same. All of us equal. All of us beautiful. All of us, together under one sky.”
Whoa!! Well done, Cadbury's (and Ogilvy), using a Kannada headline in the Mumbai edition, Telugu headline in the Delhi edition and a Marathi headline in the Bengaluru edition. Point made beautifully! Lovely idea that turns our usual Hindi-centric advertising on its head :) pic.twitter.com/XXXCdlcskG— Karthik (@beastoftraal) August 15, 2019
Finally, the ad concludes with, “Sweet things happen when we unite.”
Cadbury quickly sold out of the limited-edition bar, but hinted that it may be available again in the future.