At its New York City bakery this month, Princi is running a special event on Fridays that gives customers the experience of dining in Milan.
Princi is celebrating the history of aperitivo (the Italian version of the American happy hour) with artisanal food, Italian wines and beer, gelato, and live music. From 4 to 8 p.m. each Friday, a ticket to the bakery’s event will give customers one beverage (alcoholic or non-alcoholic), unlimited access to aperitivo bites, and unlimited access to a pop-in gelato counter from M'O Gelato.
Visitors can also enter to win a trip for two to Milan including airfare, hotel accommodation, and a tour of Princi’s newest location inside the Milan Starbucks Reserve Roastery. To enter, Princi guests are encouraged to share and tag their Princi experience on Instagram – simply by following @Princi, geotagging their Princi location, and using the custom hashtags at each event.
Throughout July and early August, Princi has been running its “Summer Like an Italian” events at its locations in Chicago and Seattle.