Foodservice industry leaders Vulcan, Wolf and Berkel of the ITW Food Equipment Group have launched new redesigned websites that feature major user experience improvements and buying tools to assist in product selection.

The clean, intuitive designs enable quick navigation and help guide buying decisions with educational content and tools, supporting the company’s mission of delivering innovative solutions to their customers.

“Today, digital channels are the foodservice industry’s main source of information when researching products for purchase. We want to make sure our websites are providing the resources and tools they need to make an informed decision while also providing an engaging and streamlined digital experience,” says Brenda Rice, director of marketing for ITW FEG Cooking Division.   

Visitors to the sites can find quick and easy access to product resources and information, plus new tools to help determine product needs. The Vulcan Equipment Guide helps users quickly narrow down and find the exact equipment they need based on product feature requirements and operational characteristics, like menu choices, seating capacity and available utilities. The sites also feature improved search capability, enhanced product filters, and side-by-side comparison tools that let users compare up to three pieces of equipment at once. 

To experience the new sites and learn more about award-winning Vulcan, Wolf and Berkel products, visit,, and