Today’s shoppers are most certainly seeking out cakes and sweet goods with cleaner ingredient labels. Flavors associated with health, nature, adventure and nostalgia are slated to trend in 2019. The flavors identified by developers and marketers capture trending tastes, but also the mood of the US consumer, reports Food Business News, a sister publication of bake.

To help bakery manufacturers meet the growing demand for simplified ingredients, Corbion broadened its clean-label portfolio to include cake mixes, bases and icing stabilizers. Known simply as Pristine, these enhanced solutions enable bakers to reduce key strokes in ingredient labels by up to 42% without compromising taste or texture.

“Achieving a cleaner label starts with removing anything that’s a mouthful to pronounce, but shortening the ingredient list at the expense of quality is not acceptable to consumers, and that’s where Corbion comes in,” said Kathy Sargent, strategic innovation director at Corbion. “Our Pristine solutions are specially designed to make it easy for our customers to satisfy the demands of label-conscious shoppers without risking product integrity.”

Corbion’s concentrated bases are easily customized to create differentiated offerings that deliver on the varieties of sweet baked goods consumers want to explore; their versatility even facilitates crossover into loaf cakes, muffins or cake-textured cookies.  

From Puratos, the innovative Vivafil range of preservative-free fruit fillings was recently selected as the winner of the American Society of Baking’s (ASB) 2019 Innovation Award in the Health, Wellness and Nutrition category. These awards recognize companies in the grain-based food industry for their innovative development and implementation of leading-edge products. The award in the Health, Wellness and Nutrition category is given to companies that have demonstrated dedication and ongoing contribution to the advancement of bakery products and operations promoting a healthy lifestyle.

 Puratos formulated Vivafil, a ready-to-use, versatile and preservative-free fruit filling, to meet the growing consumer need for freshness, naturalness and transparency, without compromising on taste. Vivafil currently comes in four fruit flavors: Raspberry, Wild Blueberry, Apricot and Apple.