Starting in May, Entenmann’s (a division of Bimbo Bakeries USA) accepted entries for a contest that will give the winner the honorary title of Chief Donut Officer and prizes such as $5,000 and a year's supply of donuts. An online entry form asked fans to share their love for Entenmann's donuts and their ideas for product innovation, with the entries being judged on creativity, passion, and originality.
At this point, five finalists have been selected and have submitted video testimonials about why they deserve to be named Chief Donut Officer. Fans can vote for their favorite submission and the top vote-getter/grand prize winner will be announced on Tuesday, August 7. Each runner-up will receive $1,000 and free donuts for a year.
“Since its start 120 years ago, Entenmann's has remained committed to celebrating its incredibly loyal fans and providing them with the quality baked goods that they've grown to know and love,” says Jason Amar, Director of Marketing at Entenmann's. “Our iconic, one-of-a-kind donuts have been a cornerstone for the brand for decades and have gained an extremely passionate following over the years . . . we want to honor our biggest fans by officially welcoming one to our Entenmann's family.”