Image courtesy of Tim Hortons
On Wednesday, July 25, Tim Hortons locations in Canada will begin selling breakfast all-day in a move that the chain hopes will improve the customer experience.

Tim Hortons tested Breakfast Anytime as several locations in Ontario earlier this year. The pilot program received positive feedback, reflecting a trend that has been witnessed in the food industry over recent years as consumers demand breakfast foods during unconventional times of the day.

“We know how busy our guests are and we are dedicated to always offering them convenience and quality whether it's 6am or 6pm,” says Ricardo Azevedo, Chief Sales Officer, Tim Hortons. “Breakfast Anytime is all about delivering our guests their favourite breakfast items at any time in communities across Canada.”

The all-day breakfast menu will feature items such as the Classic Hot Breakfast Sandwich on a Biscuit or English Muffin, Golden Hash Browns, and much more.