In one of the more creative promotions of the new year, Einstein Bros. Bagels is helping customers wake up to the sounds of breakfast with new downloadable alarm tones.

Wake-Up Tones are downloadable alarm tones for customers’ mobile devices. Among the tones are the sounds of bacon sizzling, coffee brewing and eggs frying in a skillet.

Additionally, Einstein Bros. is debuting several breakfast items to accompany the Wake-Up Tones. That includes two new breakfast sandwiches and protein-packed egg bowls.

Cheesy Wakin’ Bacon: One or two cage-free eggs, thick-cut bacon and cheddar on a six-cheese bagel

No Yolk: Cage-free egg whites, turkey bacon, tomato, avocado and roasted tomato spread on an ancient grain Thintastic Bagel

Turkey-Bacon Egg White Wake-Cup: Cage-free egg whites with spinach, mushrooms and turkey bacon. This item is being tested at participating stores in Los Angeles, San Diego and Dallas.

Bacon, Ham & Cheese Wake-Cup: Cage-free eggs with ham and thick-cut bacon. This item is being tested at participating stores in Los Angeles, San Diego and Dallas.

Guests who download the free alarm tone MP3s at Einstein Bros.’ website will receive a coupon for a free egg sandwich with any purchase.

“Breakfast is the most important meal of the day, but so many of us allow it to become ordinary and mundane, repeating the same meal day in and out or, worse, skipping it altogether,” says Kerry Coyne, Einstein Bros.’ senior vice president of marketing, product and research and development.

“These alarm tones offer delicious motivation to get up on the right side of the bed and set your day up for success with a nutritious breakfast, made fresh and convenient.”

The new alarm tones and menu items are available for a limited time through May 2.

Shareable social media images and backgrounds with inspirational and motivational sayings and tips to brighten mornings can also be downloaded at 

Einstein Bros. Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company also known for the Caribou Coffee, Bruegger’s Bagels, Noah’s New York Bagels and Manhattan Bagel brands.

Known for its fresh-baked bagels available in a variety of flavors and premium double-whipped shmears, Einstein Bros also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros. is the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. The company continues to expand its brand through innovative marketing programs.