Spicy heat should stay on the front burner in food and beverage flavor trends in 2018, according to a new survey.
An online survey from Kalsec, Inc. in Kalamazoo, Michigan found that 90% of U.S. consumers and 80% of European consumers say they enjoy hot and spicy foods. In the United States, one out of four consumers said they were eating spicy foods more often than they did one year ago. In Europe, one out of five consumers said they were eating spicy foods more often than they did one year ago.
“Kalsec has seen two macro themes emerge in recent history: a desire for more spicy foods and a demand for more refined palates in spiciness,” the company said in an e-book called “Spicing up the food industry: Hot and spicy trends and insights.” “Hot and spicy foods also have found their way into general food trends, becoming more mainstream.”
The pepper varieties of serrano, Szechuan, poblano, habanero, chipotle, cayenne, and jalapeño are popular among people who enjoy spicy food.