Image courtesy of 2 Dough Boyz
A new food cart operating in New York City's Gansevoort Market is looking to make a lot of dough with its cookie dough concept.

2 Dough Boyz, co-founded by former Universal Records executive Matt Maroone, pays tribute to 1990’s hip hop music by selling flavors with names that reference the important era for the genre. The theme was inspired by Marrone’s involvement in the music industry, and the idea to sell cookie dough was inspired by New York’s popular D? Cookie Dough Confections shop in Greenwich Village.

The four current hip-hop-themed flavors 2 Dough Boyz offers are:

  • Chocolate Chip Hop Hooray – A reference to Naughty by Nature’s “Hip Hop Hooray” from 1993
  • Confetti to Die (sugar cookie dough with white chocolate chips and rainbow sprinkles) – A reference to The Notorious B.I.G. album “Ready to Die” from 1994
  • The World is S’mores (chocolate chip cookie dough with crushed graham crackers and toasted marshmallows) – A reference to Nas’ “The World is Yours” from 1994
  • Nuttin Butter G Thang (chocolate chip cookie dough with M&Ms and whole Reese’s peanut butter cups) – A reference to Dr. Dre and Snoop Dogg’s “Nuthin’ but a ‘G’ Thang” from 1992

2 Dough Boyz continues the theme by hiring local rappers. “Everybody that we hire has to have some kind of musical connection. So far we’re trying to hire rappers only. One of our dudes, he just graduated from St. John’s,” says Maroone.

The bakery serves its flavors in three sizes – Lil’ Wayne ($6), Fat Joe ($9), and Big Pun ($12) – from noon to 10 p.m. EST every day of the week.