Five key factors impact the profitability of your wedding cake business: product selection, pricing strategy, product innovation, competitive landscape and your time, according to David Dirks of Satin Fine Foods. “Profitability is the litmus test for everything you do in your business,” Dirks says. “A lot of cake decorators work for very little money, even in their own business.”
Metallics are big for wedding cakes, according to research from The Knot. "We’re not talking about a gold and silver vintage style, but more a stylized glam, art-deco, old-Hollywood look," says Betsy Thorleifson of Nine Cakes in New York City. Metallics can adapt to any style; delicate embroidery in gold feels opulent while geometric shapes give off a fresh, modern feel. If an entire tier is too much glitz, consider adding a little sparkle all over. Fine edible glitter can add a decorative sheen to your cake without overpowering the whole design.
For a seriously elegant look, skip the bold patterns and add-ons in favor of subtle embellishments with sugar ruffles. The look is light and airy and needs very little added detail. Finish it off with fresh flowers in between each tier or a few sugar flowers on top. "Frills are at home in every type of reception, from avant-garde to country chic," says Maggie Austin of Maggie Austin Cake in Alexandria, Virginia.