Next Thursday, September 29, businesses around the country will celebrate National Coffee Day. With this holiday comes the opportunity for cafes, bakeries, and other establishments to bring in customers through special promotions.

For instance, the national chain Dunkin’ Donuts just so happens to be celebrating its 66th year in existence, so it will be offering customers 66 cent medium-sized coffees. In addition, Dunkin’ Donuts will be offering its social media-savvy patrons a one-day Snapchat Geofilter to help them celebrate.

"Dunkin' Donuts' coffee heritage, and the love people have for our coffee, goes back 66 years to 1950, something no other leading restaurant brand can match. Since then, our coffee has remained an important part of millions of guests' daily lives, helping busy people start their morning and keep on running any time of day or night. For National Coffee Day in 2016, we say cheers to 66 years by making Dunkin' Donuts' signature hot coffee available on September 29 for only 66 cents for a medium-sized cup,” says Chris Fuqua, Senior Vice President, Dunkin' Donuts Brand Marketing, Global Consumer Insights & Product Innovation.

Many other coffee suppliers will follow this lead in different ways on National Coffee Day. Starbucks is pushing its online ordering by offering 5 percent off orders through this system with a special coupon code.

Caribou Coffee is going the benevolent route. For every cup purchased, it will donate a cup of coffee to caregivers at support centers and hospitals throughout the country.

Krispy Kreme will promote its donuts as well. At participating locations, it will offer a free glazed donut and free cup of coffee to visitors.

These are just a few of the ways that your bakery could take advantage of National Coffee Day. By coming up with a creative idea and promoting it now on social media and elsewhere, you can build excitement for the big day and introduce your influx of visitors to your other products.